Author: Larry DeVincenzi
-
Pricing isn’t about math. It’s about perception.
People will happily order a $17 cocktail without blinking.Then question a $14 sandwich. That moment has nothing to do with logic. When someone orders a cocktail at a well-designed bar, they’re not paying for ingredients. They’re paying for the room, the light, the glass, the music, the confidence behind the bar. They’re paying for the…
-
Good Logos Do More Than Look Good
A Logo Reality Check for Place-Based and Local Brands If your business is rooted in a place, your logo has a harder job than most. It has to live online and offline at the same time. On a sign out front. On a menu. On social media. On Google Maps. On a sticker, a flyer,…