Tag: brand perception
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Perception is the Price Tag
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In today’s cocktail culture, a drink can run anywhere from $12 to $20. Are the ingredients different? Of course. Do they cost more? Definitely. But here’s the reality: most guests don’t know what’s in the glass. They don’t know the rare amaro, the house-made syrup, the split-base spirit, or the five touches it took to…
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Pricing isn’t about math. It’s about perception.
People will happily order a $17 cocktail without blinking.Then question a $14 sandwich. That moment has nothing to do with logic. When someone orders a cocktail at a well-designed bar, they’re not paying for ingredients. They’re paying for the room, the light, the glass, the music, the confidence behind the bar. They’re paying for the…