Tag: brand strategy
-
Reno Doesn’t Have a Branding Problem. It Has an Identity Problem.
Reno keeps trying to solve an identity question with branding. For decades, we’ve leaned on “The Biggest Little City in the World,” a line that speaks to size, not substance. Today, ask what Reno is and you’ll get a dozen answers. Tech hub, outdoor basecamp, college town, casino legacy. Everything, and nothing at once. The…
-
AI Is Brilliant. Your Brand Still Needs a Human.
AI is incredible. Truly. It might be the most useful tool we’ve got right now. Until you ask it to make art. Because then? You see it instantly. Same lighting. Same textures. Same “almost right” faces. The same polished, slightly soulless look that shows up everywhere. It’s not bad. It’s just… obvious. And obvious doesn’t…
-
Perception is the Price Tag
—
by
In today’s cocktail culture, a drink can run anywhere from $12 to $20. Are the ingredients different? Of course. Do they cost more? Definitely. But here’s the reality: most guests don’t know what’s in the glass. They don’t know the rare amaro, the house-made syrup, the split-base spirit, or the five touches it took to…
-
January in Reno: Why This Is the Hardest Month to Be a Small Business Owner (and the Most Important)
January in Reno always feels a little quieter. The holidays have passed. The streets slow down. The buzz of November and December fades, and suddenly you’re left with reality. Fewer people walking through the door. Fewer emails coming in. More questions than answers. This isn’t because you’re doing anything wrong. It’s because January is structurally…
-
What’s Ahead In 2026
As we close out 2025, the marketing landscape is already whispering what’s next. If you’re thinking about how brands and local businesses can cut through noise in 2026, here are a few trends I see tipping into the mainstream – especially here in Reno–Tahoe. Hyper-Local Storytelling WinsNational campaigns still matter, but the brands that connect…