Tag: creativity

  • Creativity Needs a Recharge, Too

    Creativity Needs a Recharge, Too

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    by

    Larry DeVincenzi
    in ,

    I’ve been thinking a lot lately about creativity. More specifically, what happens when you’ve been doing creative work for a very long time and the battery starts running a little low. This year will be my 20th Burning Man. You might think I’m about to describe it as my annual opportunity to relax, recharge and…

  • AI Slop? Maybe We’re Asking the Wrong Question

    AI Slop? Maybe We’re Asking the Wrong Question

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    by

    Larry DeVincenzi
    in ,

    I’ve been seeing a lot of discussion lately about “AI slop.” You know what I’m talking about. Generic articles. Endless LinkedIn posts. Blogs that all sound the same. Some people insist they can spot AI writing a mile away. Maybe they can. But I wonder if we’re asking the wrong question. The question isn’t whether…

  • How Great Brands Become Icons

    How Great Brands Become Icons

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    by

    Larry DeVincenzi
    in , ,

    Great brands aren’t just logos. They’re the harmony of two things: signal (how you show up) and story (why you exist). When those line up, something bigger happens – brands become culture. Think Patagonia’s purpose, Nike’s grit, Apple’s simplicity. Their stories drive emotion. Their signals make them instantly recognizable. And together, they create symbols people…