Tag: customer experience

  • The One-Star Guy Doesn’t Matter

    The One-Star Guy Doesn’t Matter

    Every business owner remembers the bad review. Not the fifty glowing ones from the same week. The one-star review. You know the one… “Food was fantastic. Service was friendly. Parking was difficult. ★☆☆☆☆” Or… “Everything was perfect. It rained and were soaked when we got there. ★☆☆☆☆” There’s always one. The funny thing is, that…

  • Perception is the Price Tag

    Perception is the Price Tag

    In today’s cocktail culture, a drink can run anywhere from $12 to $20. Are the ingredients different? Of course. Do they cost more? Definitely. But here’s the reality: most guests don’t know what’s in the glass. They don’t know the rare amaro, the house-made syrup, the split-base spirit, or the five touches it took to…