Tag: hospitality insights
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Pricing isn’t about math. It’s about perception.
People will happily order a $17 cocktail without blinking.Then question a $14 sandwich. That moment has nothing to do with logic. When someone orders a cocktail at a well-designed bar, they’re not paying for ingredients. They’re paying for the room, the light, the glass, the music, the confidence behind the bar. They’re paying for the…