Tag: pricing

  • Pricing isn’t about math. It’s about perception.

    Pricing isn’t about math. It’s about perception.

    —

    by

    700491pwpadmin
    in

    People will happily order a $17 cocktail without blinking.Then question a $14 sandwich. That moment has nothing to do with logic. When someone orders a cocktail at a well-designed bar, they’re not paying for ingredients. They’re paying for the room, the light, the glass, the music, the confidence behind the bar. They’re paying for the…