brand identity | sales campaign | events
Echelon at Centennial Hills was a mid-rise condominium community in Las Vegas. At SmartBrand, my firm at the time, we created the brand identity: a chrome script “E” monogram and an elegant Echelon script wordmark, set against warm copper and stone textures.
The sales materials carried that look through a brochure cover, “now VEGAS glitters with a GOLDEN opportunity,” a lifestyle spread, “beautiful. stylish. luxurious.,” with a woman on a balcony overlooking the Strip at sunset, and an interior appointments spread. An ad over the building rendering read, “the view goes on forever. phase I pricing, unfortunately, does not.”
For brokers, we staged The Echelon Wheels & Deals Event at Gaudin Jaguar Porsche Aston Martin under the line “make the deals. get the wheels.” The first agent to sell five units would win a free Porsche Cayenne lease, plus a 5% co-op.
