Good marketing isn’t about getting noticed. It’s about being understood.
I’m Larry DeVincenzi, founder of Signal & Story.
For nearly four decades, I’ve helped companies navigate change, strengthen their marketing, and communicate with greater clarity. Sometimes that starts with strategy. Sometimes it’s a website, a campaign, or a fresh perspective. But it always begins by understanding what makes your business different and making sure others understand it, too.
Whether you’re building a brand, solving a communications challenge, or simply trying to move your company forward, I’d be happy to help.
EXPERIENCE THAT GOES BEYOND MARKETING.
Decades of experience. One practical philosophy.
Nearly four decades helping companies clarify their message, strengthen their brand, and connect more effectively with the people they serve.
Along the way I’ve been a founder, CEO, agency partner, marketing director, consultant, nonprofit executive, and business owner. I’ve worked with hospitality companies, associations, healthcare organizations, tourism partners, professional service firms, and Fortune 500 brands.
That experience has taught me one thing: every successful marketing effort begins with understanding the business first. Clear strategy leads to stronger communications, better creative, and better results.
DO ANY OF THESE SOUND FAMILIAR?
“Our marketing feels busy, but not effective.“
“Different departments communicate different messages.“
“Our website no longer reflects who we’ve become.”
“We’re investing in marketing without a clear direction.”
“We need experienced guidance, not necessarily another full-time executive.”
“We know something needs to change. We’re just not sure where to begin.“
If you recognize these as your challenge, that’s exactly where we start.
HOW I HELP
Every company’s needs are different.
That’s why I don’t begin with a list of services. I begin by understanding your business.
Strategic Communications
Aligning messaging, priorities, and communications around a clear direction.
Marketing Leadership
Providing executive-level marketing guidance without adding another full-time executive.
Brand & Messaging
Clarifying what makes your company different and communicating it consistently.
Campaign Execution
Turning strategy into websites, content, campaigns, and communications that move your business forward.
WHEN EXPERIENCE MATTERS
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Corporate & Not-For-Profit Communications
Helping statewide associations strengthen member communications through leadership alignment and strategic planning.
Hospitality Branding
Building memorable brands that reflect the customer experience, not simply promote products.
Recognized Brands
Supporting recognized companies with strategy, creative leadership, and execution.
What hasn’t changed is the importance of understanding people.
That’s why every engagement begins with questions rather than answers. The best marketing rarely starts with a campaign. It starts by understanding your business, your customers, and what makes you worth choosing.
