Brand Identity, Campaign Design, Video Production.
MidTown District Reno is the membership organization supporting MidTown’s local businesses. My work for the district includes its logo and brand materials, partner program pieces, and the We Are MidTown video campaign.
Identity & Design
I created the MidTown Reno logo, the logo suite and style guide, and the Midtown Mural Tour logo. I also designed the Proud Partner window cling for partner businesses.
The Brand Video
We Are MidTown is a brand video campaign. I wanted to show the people, not just the place: shopkeepers, restaurateurs, baristas, artists and owners.
I wrote the concept and script around a voiceover, “It’s not a place. It’s not a thing.” with fast-cut black-and-white stills of people and places, closing on “We are MidTown. We are the heart of Reno.”
The campaign includes a brand video, a TV spot and a social cut. The brand video is below.
