product design | website | launch campaign
Working with founder Jaci Goodman, I helped turn My Golf Passport into a complete product and launch campaign.
The Sierra Edition brought golf, dining, and local business offers together in a personalized booklet, sponsored by Toll Brothers, with a portion of proceeds benefiting First Tee. I designed the booklet, course pages, and website, then developed launch advertising, table displays, and social content to introduce it to golfers.
