Tag: Communications Strategy
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The Difference Between Marketing and Communications
Companies and organizations often use the terms marketing and communications interchangeably. They shouldn’t. While the two disciplines overlap, they serve different purposes. Understanding the difference can help organizations solve the right problems and avoid investing in tactics when what they really need is clarity. When something isn’t working, the conversation often starts with marketing. “We…
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it took me 30 years to describe my career correctly
I’ve been doing a little soul-searching lately. Ok… well… a lot, actually. For most of my career, people have known me as the “marketing guy.” And that’s fair – I love great design, compelling content, and creative problem solving. But when I look back over the last 30+ years, the work I’ve enjoyed most wasn’t…