Tag: storytelling
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The Number Isn’t the Story
Three people died at Burning Man this year. That sounds like a lot. And when I first heard it, it felt like a lot. But then I started wondering about the numbers. Put 60,000 to 70,000 people together for a week and, statistically, some people are going to die during that week whether they’re in…
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why strategy matters before tactics
Too often, organizations jump straight to tactics: “We need a new website.”“We need social media.”“We need a logo refresh.” Maybe. But those are tools – not strategy. The real questions come first:• Who are you trying to reach?• What do you want them to understand?• Why should they care?• What action should they take? When…
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it took me 30 years to describe my career correctly
I’ve been doing a little soul-searching lately. Ok… well… a lot, actually. For most of my career, people have known me as the “marketing guy.” And that’s fair – I love great design, compelling content, and creative problem solving. But when I look back over the last 30+ years, the work I’ve enjoyed most wasn’t…
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Reno Doesn’t Have a Branding Problem. It Has an Identity Problem.
Reno keeps trying to solve an identity question with branding. For decades, we’ve leaned on “The Biggest Little City in the World,” a line that speaks to size, not substance. Today, ask what Reno is and you’ll get a dozen answers. Tech hub, outdoor basecamp, college town, casino legacy. Everything, and nothing at once. The…
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What’s Ahead In 2026
As we close out 2025, the marketing landscape is already whispering what’s next. If you’re thinking about how brands and local businesses can cut through noise in 2026, here are a few trends I see tipping into the mainstream – especially here in Reno–Tahoe. Hyper-Local Storytelling WinsNational campaigns still matter, but the brands that connect…