brand identity | interior design | menus & promotions
Rum Sugar Lime began with an idea: bring a genuine tropical cocktail experience to Reno, with exceptional drinks, thoughtful design, and an atmosphere unlike anything else in town.
As a co-founder and co-owner, I’ve been involved in shaping the brand from its earliest days. My creative contributions include brand development, signage, interior design direction, website design, cocktail menus, advertising, and event promotions.
From construction drawings and material selections to the smallest details of the guest experience, the goal was always the same: create something distinctive, authentic, and memorable.
The logo itself, however, was created by my exceptionally talented son, Tony.
My involvement later extended to the creation of Nautilus, our private event venue.
Along the way, Chilled Magazine ranked Rum Sugar Lime #33 on its list of 35 Best Cocktail Bars in America Worth Traveling For.
