brand identity | sales campaign | trade shows
We launched SUMMIT at Brian Head, a $45M offering of luxury condominiums, town homes and penthouses at the Brian Head ski resort in Utah.
We redesigned the brand logo and wrote the campaign lines: “Make Your Escape,” “Driven to Explore,” and “Act Now. This opportunity won’t last the winter.” We also produced brochures, a floor plan packet, an embossed presentation folder, promotional cards, a magazine print campaign, and a trade show booth. I also designed and furnished the sales center shown here.
Three trade shows in California and Nevada produced 143 motivated prospective owners, and 12% of them closed. The relaunched website, with 3D animation sequences, increased traffic 650%. Sales opened with branded offices in Brian Head, Utah, and Las Vegas, Nevada.
